From 25,000 to 120,000 followers.
Your fan base, multiplied by 5.
Rain, snow, or wind. At least one post a week, for four years straight. A digital marathon.
Not one topic repeated. Five registers, woven together. Each a different court, the same conviction.
The signature voice. Mountains, Hiroshima, uncertainty, courage. How leaders move when nothing is stable.
The economic and human case for systems that hold. Hard numbers, real stories, genuine conviction.
The largest conversation of our time. How technology meets humanity, what we keep, what we choose.
From awareness to execution. The companies and people doing the real work, at scale.
The new anchor. Earth as shareholder. Courage as a business model. The chapter that opens now.
On social, following is the most valuable action there is. It means attention. It means time invested. 120,000 people chose to give you both.
Fourteen months.
No corporate machine. No paid amplification.
Engagement intensity grew by 38% after leaving Decathlon.
Fewer eyes. Sharper attention. The voice you built tells.
Engagement intensity = (reactions + comments + reposts + saves + sends) per 1,000 views.
Before departure (Apr 2022 to Mar 2025, incl. goodbye post): 10.15 per 1,000 views.
Since departure (Apr 2025 to May 2026, fully organic): 13.99 per 1,000 views.
Delta: +37.8%, rounded to +38%.